Similar
to Facebook, you will now be able to see how many times an Instagram
video has been viewed by the app’s 400 million-plus users.
Today the
company is beginning to roll out view counts, which will appear below
video posts where likes would normally appear. You can tap the view
count to see the number of likes for each video. However, Instagram says it’s
giving priority to views because “it’s the best way to show how the
community is engaging with video.” According to the company’s blog post,
the amount of time people spend watching videos on Instagram has jumped up
40 percent. “We are seeing wildly creative and engaging first-person
narratives come to life on Instagram.”
Video
views won’t really make any difference for everyday Instagram users
like you and I. But for the app’s most popular creators, it’s a pivotal
metric to see how their content is faring on Instagram versus, say, Vine
or YouTube. “We think it’s important to help someone like Zach King,
who is getting 5m views/day, or Rachel Ryle, who is getting hundreds of
thousands of views/video, understand the depth of ways people are
engaging with their videos.” It’s also something advertisers are keenly
interested in.
Instagram registers a view each time any video has been
watched for at least 3 seconds which is identical to Facebook’s approach.
Today the company will begin testing view counts with some users before
rolling out the feature to everyone over the coming weeks.
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