One
of the leading mobile phone maker, Tecno Mobile, in a committed effort to
continue to innovate has shown readiness to launch it own customized user
interface (UI) on android, the HiOS. With the launch slated to hold next week in
Lagos, Tecno will join the ranks of top mobile players like Samsung, HTC and
Huawei that have tailored unique user Interfaces for their android users.
Mobile tech analyst speaking on the hinted launch of Tecno’s customized android
operating system on all of the latest devices said the move was long due as the
top mobile maker, Tecno seeks to consolidate grip on its African market share.
“I think for Tecno, this is a race for brand differentiation in an
increasingly cluttered market. This will make decisions to switch brands by Tecno’s growing community more
unlikely,”he says. The Korean mobile giant, Samsung made the first move to give
its mobile community a tailored user experience with the launch of the Touch
Wiz 3.0 Lite in 2010 which it has continued to upgrade even to the latest
TouchWiz Nature UX 5.0launched on Samsung Galaxy S6 in 2015. New HiOS to launch
on Tecno Boom J8 smart phone Tecno aims to launch the new HiOS in some style on
the brand’s iconic music smart phone, of the Boom family, the new Tecno Boom
J8.
This totally upgraded music phone will look nothing like its last year
predecessor, Tecno Boom J7 smart phone information hints. Further reinforcing
the claim Tecno Deputy Marketing manager, Attai Oguche who was noted to
have said that the new Tecno Boom J8 smart phone is a complete divergent from
its predecessor; boasting 13MP auto-focus rear/ 5.0MP front cameras with dual
flash, a 2GB RAM/16GB internal memory ultra-slim smart phone with 5.5” HD IPS
touch screen. “The new Tecno Boom J8 music smart phone is everything a premium
music phone should be and it will be Tecno ’s first mobile to host the unique
HiOS based on Android 5.1 lollipop,”he said.
The new HiOS will give mobile
users a more fluid and eye-candy wallpaper display, cleaner and tidier homepage
(with app grouping options), one-touch phone memory free up button, faster app
launch and even smarter app manager options. “The launch of Tecno HiOS in the
first quarter of the year and with the brand’s first flagship device of 2016 is
quite strategic. I believe Tecno has share of voice (SoV) in mind and we should
expect to see subsequent flagships launched on the HiOS with increased media
mention across the platforms to drive awareness and interest,” the mobile analyst,
said. Tecno HiOS is a brand tailored version of Android lollipop 5.1 which will
get system updates like the regular android OS.
No comments:
Post a Comment